Audience:
1) Connectors: bloggers, journalists, pundits..etc.
- people who are in the business of spreading the news about education software. This is basic publicity.
- these folks would need a press kit (15 min.)
2) Administrators:
- Not direct users
- People who are in the position to approve the use of Etoys in an educational institution.
3) Teachers:
- how to introduce this to the kids and administrators.
4) Parents or home schoolers
- Closer to the administrators. Looking for the same affect. Engage the administrators.
5) Kids
How do they come across it?
a) From their parents.
b) Word of mouth amongst kids.
6) Technologists/NGO: who are parents especially
Actions:
1. 5 min. pitch (3 bullet-points, then "learn more")
2. download (Note: put a downoad link after the 3 bullet points)
3. OOBE (out of box experience)/Press-kit (first half hour)
4. Showcase: what are the folks doing with it.
5. Recommendations for use
6. Courseware
7. Request for help
8. Volunteer their time