After checking with teachers across a few states, here are some recommendations on advertising publications and sites, and information on their advertising rates.
On the print side, the most mentioned publications were Scholastic's "Instructor" and "Teaching K-8".
- Scholastic online and official rate sheets
- Contact: Lisa Hershey, lisa@livingstonmarketing.com
- Online: Geo-target at a CPM (cost per thousand impressions) of $15 net; However, cannot target grade-specific
- Publication media kit with official rate sheets for Instructor and Administr@tor
- Scholastic's Instructor
- Contact: Lisa Hershey, lisa@livingstonmarketing.com
- Official rate sheet in the above link; Would like to negotiate similar discounted rates as quoted for Administr@tor
- Scholastic's Administr@tor
- Contact: Jane Hayward, janehayward@earthlink.net
- Official rate sheet in the above link, but quoted/discounted rates for a one-time insertion are:
- Full page 4c $7000 net
- One-half page 4c $5000 net
- One-third page 4c $3500 net.
- Note that the June issue closes for advertising 4/27, and the August issue 7/14
- The Education Center's BookBag
- Contacts: Anne Sumpter, asumpter@learningmagazine.com (maternity leave imminent) and Phillip Moore, pmoore@learningmagazine.com
- Offer print and Web outreach (national) and email and postal list rent (region specific)
- Media kit and email rental data information in Attachments
- Teaching K-8 - Publishers of Highlights
- Online ads via Google Ads, details here - which will address a much broader audience
- No other advertising accepted at this time
- Tech & Learning
- Contact: Allison Knapp, aknapp@nbmedia.com
- Media kit details
- Education Week
- Contact: Mary Miller, mmiller@epe.org
- The following information is available in the AdvertisingInEducationWeek.zip in Attachments
- Education Week Editorial Calendar
- Education Week Fact Sheet
- Edweek.org Fact Sheet
- edweek.org media kit
- Edutopia, the George Lucas Educational Foundation
- Contact: Chip Fesko, chipfesko25@gmail.com
- 700,000 page views per month due to year long ad campaign on NPR
- $1,500 for 100,000 ads on the web site; Can target the LA area
- Media kit details
- print - least expensive - 1/3 page vertical $2,000 non-profit price - 100,000 subscribers
- e-newsletter banner ad - $1,000 - weekly - 60,000 subs
- website: $1500 - up for 100,000 views - ad clicks through to website
- http://www.edutopia.org/media-kit-rates
I would love to touch base with you about advertising opportunities at your convenience! Edutopia is published 6 times per year and has a circulation of 100,000 K-12 educators. Our web site, www.edutopia.org, is now delivering over 700,000 page views per month!
Best regards, Chip Fesko
Sr. Ad Dir. - Edutopia
949-306-8101